Category Archives: Uncategorized

Automated Anesthesiology and Content Lessons for Device Makers

Barak ColonoscopyThe Wall Street Journal just ran a very interesting story on the new Sedasys device from J&J – you can read the article here.

Besides the notable fact that our Crimson Life Sciences division was selected (thanks to a patented risk management processes) to produce the first translated version of Sedasys labeling , this story has important lessons for device companies looking to effectively manage their content. And let’s face it, who isn’t?

The Sedasys system is basically a robotic anesthesiologist for use in low risk colonoscopy procedures (i.e. most of them). The big news here is that, for the majority of colonoscopy procedures, anesthesia costs just encountered a “strategic inflection point” – a 10x change (in this case reduction) in price. First noted by Intel Chairman, Andy Grove, strategic inflection points mean something big just happened. That’s what automating high-cost human processes (in this case, the anesthesiologist) does – it produces significant savings. Though, also in this case, the high cost of the anesthesiologist tips the scale of the effect.

Your translation processes are similar. Though most of your colleagues don’t earn as much as an anesthesiologist, if you can automate labor-intensive human tasks, you can realize some real savings. That’s why EnCompass solutions include GlobalLink translation process automation technology from our Translations.com division. From project submission and tracking, to web-based, in-context review, to automated xml publishing from our Astoria and Vasont divisions, EnCompass content solutions bring the cost-saving benefits of automation to the translation process.

You might enjoy dealing with translation requirements about as much as, well, a colonoscopy. However, by automating the process with EnCompass technology, you will reduce time, effort, and cost – which should remove some of the sting.

Print is Dead: Device Industry’s March to Digital

If there was any question about the fundamental impact of digital media on print, International Paper answered on Wednesday with the announced closure of their largest papermill – reducing the company’s papermaking capacity by 33% (and displacing 1,100 workers).

This same widespread march to digital content in the medical device industry can be seen from e-IFUs, to e-Learning systems, to, perhaps most importantly, XML content management systems; an important reason EnCompass was created was to harness the digital translation technologies and resources across the entire TransPerfect family of companies and apply them to the medical device industry.

The Perscription for the $500,000,000 Industry Headache

Industry estimates put the total cost of content for the medical device industry at over $1 billion. Sadly, research also tells us that over 40% of this cost is unnecessary, due largely to process inefficiencies and fragmentation:
http://finance.yahoo.com/news/crimson-life-sciences-presents-400-132500261.html

Because content is the lifeblood of the medical device industry, a fragmented content strategy can create lots of “noise” – disruptions, delays, complaints and cost-overruns in your labeling or documentation processes. This, in turn, contributes an estimated $400 million in excess industry costs every year…doctor, this patient needs your help!

The proven treatment includes best process practices and validated technology for medical device content creation, management, translation, and publication. That’s EnCompass.

Blood Makes Noise: The Theme Song

On the surface, Suzanne Vega’s Blood Makes Noise might seem like an unusual choice as background music for a medical device blog. After all, it describes a panic attack.

However, as anyone will tell you (with 20+ years experience) in medical device content development and content management (including regulatory, labeling,  and marketing) an occasional sense of panic is not-so-very out of the ordinary.  Uncontrolled content has that effect – especially if it prompts a significant recall, derails a key project, jeorpardizes product compliance, or requires destruction of printed materials.

If you’ve ever felt even a little anxious about the cost or complexity of medical device content, you’ll identify with Suzanne’s perspective:

Original version [20-year-old video is dated]: http://www.youtube.com/watch?v=v6qvIhygLTs 

Alt version: http://www.youtube.com/watch?v=HvM430UcW-I

House version: http://www.youtube.com/watch?v=AuZm8U7Bkrc

Organized and structured content, supported by best processes and ready for automation, that’s the EnCompass perscription.

The Official Blog of EnCompass Content Management & Automation Services

Blood Makes Noise is the official blog of

EnCompass_Logo

EnCompass: content management and automation services for medical device manufacturers.

And, we are pleased to add, one of a limited number of blogs with it’s own theme music:

https://bloodmakesnoiseblog.com/2013/04/07/blood-makes-noise-the-soundtrack/