On the surface, Suzanne Vega’s Blood Makes Noise might seem like an unusual choice as background music for a medical device blog. After all, it describes a panic attack.
However, as anyone will tell you (with 20+ years experience) in medical device content development and content management (including regulatory, labeling, and marketing) an occasional sense of panic is not-so-very out of the ordinary. Uncontrolled content has that effect – especially if it prompts a significant recall, derails a key project, jeorpardizes product compliance, or requires destruction of printed materials.
If you’ve ever felt even a little anxious about the cost or complexity of medical device content, you’ll identify with Suzanne’s perspective:
Original version [20-year-old video is dated]: http://www.youtube.com/watch?v=v6qvIhygLTs
Alt version: http://www.youtube.com/watch?v=HvM430UcW-I
House version: http://www.youtube.com/watch?v=AuZm8U7Bkrc
Organized and structured content, supported by best processes and ready for automation, that’s the EnCompass perscription.